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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionObjectives
Marketing Cloud Core Concepts- Customer engagement fundamentals
  • 1. Marketing Cloud architecture overview
    • 2. Data model concepts (Contacts, Subscribers, Leads)
      Data Management and Integration- Integration concepts
      • 1. Salesforce CRM integration
        • 2. API integrations
          - Data Extensions and Contact Builder
          • 1. Import and extract activities
            • 2. Data modeling and relationships
              Tracking, Reporting, and Optimization- Analytics and reporting
              • 1. Email tracking metrics
                • 2. Campaign performance analysis
                  - Optimization practices
                  • 1. Deliverability best practices
                    • 2. A/B testing concepts
                      Email Marketing and Content Creation- Email Studio capabilities
                      • 1. Email design and content building
                        • 2. Content Builder assets and management
                          - Personalization and dynamic content
                          • 1. AMPscript basics
                            • 2. Dynamic content rules
                              Automation and Journey Orchestration- Journey Builder
                              • 1. Decision splits and engagement steps
                                • 2. Journey configuration and entry sources
                                  - Automation Studio
                                  • 1. Data extension automation processes
                                    • 2. Automation workflows

                                      Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

                                      Question #1

                                      A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
                                      What should be recommended?

                                      • A. Create and execute a Tracking Extract.
                                      • B. Create and execute a SQL Query against the _Click data view.
                                      • C. Create and execute a Data Filter on the Click data view.
                                      • D. Create and execute a Subscriber Engagement report.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

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                                      Question #2

                                      Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a Campaign Member to a Loyalty Members ' Campaign in Sales Cloud.
                                      Which method should they use to send the email from Marketing Cloud?

                                      • A. Create a scheduled Automation with a Query Activity and a Send Email Activity.
                                      • B. Use Content Builder Send Flow to send the email to the Salesforce Campaign.
                                      • C. Create an import definition for a Salesforce Campaign.
                                      • D. Create a Journey with a Salesforce Campaign entry source and an Email Activity.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

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                                      Question #3

                                      A customer wants to report on ' Not Sent ' contacts in Journey Builder emails.
                                      Which method should be used?

                                      • A. Use the standard report ' Subscribers Not Sent to ' .
                                      • B. Query the Sent Data View for the contact ' s send status.
                                      • C. Use an automation with Tracking Extract.
                                      • D. Use Analytics Builder Intelligence Reports.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C  🗳️

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                                      Question #4

                                      Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
                                      Which activities would Marketing Cloud use to automate this campaign?

                                      • A. Import Mobile Contacts and Outbound Send
                                      • B. Refresh Mobile Filtered List and Send SMS
                                      • C. Refresh Mobile Filtered List and Outbound Send
                                      • D. Import Mobile Contacts and Send SMS
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C  🗳️

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                                      Question #5

                                      Northern Trail Outfitters (NTO) has recently purchased Marketing Cloud and wants to secure PII data stored within the system.
                                      Which limitation should the consultant consider when recommending Field-Level Encryption?

                                      • A. Encrypted fields will show unencrypted values in standard reports.
                                      • B. Field-Level Encryption doesn ' t support segmenting, filtering, or querying encrypted fields.
                                      • C. Separate encryption keys are required for each business unit NTO requires Field-Level Encryption.
                                      • D. Only list-based sending is supported by Field-Level Encryption.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

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