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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A) It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
B) Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
C) Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
D) Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

2. LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A) That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
B) Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
C) Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
D) Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

3. LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A) Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
B) Use the list to send a permission pass email and remove all hard bounces.
C) Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
D) Edit the completion action on the form to only add to the list if the email address is valid.

4. Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A) Import all prospect data and create a suppression list.
B) Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
C) Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
D) Import only the list of mailable prospects in Marketing Cloud Account Engagement.

5. LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A) Send emails using dynamic content based on prospect account fields
B) Send the least targeted content first, followed by more targeted content
C) Send five emails exactly seven days apart, without any following steps
D) Send highly targeted content first, followed by less targeted content

Solutions: