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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What is true about Dynamic Content? [Choose three answers]

A) You can base variations on Scoring Categories
B) You can add dynamic content to web pages
C) You can use dynamic content in subject lines
D) You can add up to 25 variations of content

2. There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition

A) False
S
B) True

3. A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A) It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
B) Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
C) Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
D) Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

4. You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A) Create a form handler and enable progressive profiling
B) Create a form per white paper and enable progressive profiling
C) Create a form and enable progressive profiling
D) Create a form handler for each white paper

5. Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A) Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
B) Configure the Salesforce custom object to relate to th< account, lead, or contact
C) Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
D) Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object

Solutions: