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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

A) Frequently used phrases in subject line
B) engagement data
C) emotional tone of subject line
D) spelling and punctuation errors

2. What is prerequisite for email/web recommendations: select 2

A) collect tracking code
B) catalog

3. Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A) Changes to a contact's attributes
B) Data-modifications to a contact's profile information
C) Status change through contact deletion operation
D) Contact actions in response to marketing messages
E) Data retention policies

4. A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

A) The new message replaces the first message only for users who no longer exist in the audience
B) All users receive the new message, but only if they're read the first message
C) The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
D) The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox

5. In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A) Einstein engagement scoring
B) Einstein content selection
C) Einstein copy insights

Solutions: