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NEW QUESTION # 40
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?
- A. Einstein Copy Insights
- B. Einstein Content Selection
- C. Einstein Engagement Frequency
- D. Einstein Scoring
Answer: C
NEW QUESTION # 41
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers
- A. Triggers
- B. Data Extensions
- C. Google360 Tracking Code
- D. Catalog
- E. Collect Tracking Code
Answer: B,D
NEW QUESTION # 42
What is true about SMS keywords other than HELP and STOP?
- A. keywords in parent business unit can be shared to any child business units
- B. keywords in child business unit can be shared between other child business units
- C. keywords in parent business unit are automatically available to all child business units
- D. keywords in parent or child business unit are available only in that business unit
Answer: D
NEW QUESTION # 43
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION # 44
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers
- A. Content
- B. Brower
- C. Operating System
- D. Product
- E. Banner
Answer: A,D,E
NEW QUESTION # 45
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. SMS sent to landline number
- B. mobile is in another call
- C. Low battery
- D. out of cellular network coverage
- E. switched off
Answer: A,D,E
NEW QUESTION # 46
What Einstein functionality makes predictions for email only?
- A. Einstein Copy Insights
- B. Send Time Optimization
- C. Einstein Engagement Frequency
- D. Einstein Scoring
Answer: C
NEW QUESTION # 47
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
- A. spelling and punctuation errors
- B. Frequently used phrases in subject line
- C. emotional tone of subject line
- D. engagement data
Answer: B,C,D
Explanation:
* Understanding Einstein Copy Insights:
* Purpose:Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
* Correct Statements:
* A. Frequently used phrases in subject line:Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
* C. Emotional tone of subject line:The model assesses the emotional tone of your subject lines (e.
g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
* D. Engagement data:This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
* Incorrect Statement:
* B. Spelling and punctuation errors:While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insightsdoesn'tspecifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance.A, C, and D are correct.
NEW QUESTION # 48
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers
- A. EEF analyzes 360 days of historical data to determine the right frequency of communication.
- B. Salesforce trains eachcustomer's model using only thatcustomer's data.
- C. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
- D. EEFuses only commercial send data.Transactional sends are not considered in modeling.
- E. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
Answer: A,B,E
NEW QUESTION # 49
How dots social studio unify anonymous and known identities?
Answer:
Explanation:
Deterministic matching
NEW QUESTION # 50
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?
- A. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
- B. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
- C. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
- D. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
Answer: A,D
NEW QUESTION # 51
In which place can the facebook ad campaign be viewed when created in ad studio?
- A. Facebook testing environment
- B. JourneyBuilder
- C. Facebook Business Manager
- D. Harkebing Cloud Setup
Answer: C
NEW QUESTION # 52
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. inbox message Is replaced for users who read the first message.
- B. the inbox message is replaced for all user.
- C. the inbox message is replaced only for users who do not exist:
- D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
Answer: D
NEW QUESTION # 53
Which channel solution is managed by the sitemap in Interaction Studio?
- A. Email
- B. Mobile
- C. Web
- D. Serve-side
Answer: C
NEW QUESTION # 54
What user permission is required to configure SSO in social studio.
- A. custom user
- B. Super user
- C. limited user
- D. full user
Answer: B
Explanation:
* Understanding SSO and its Importance:
* SSO (Single Sign-On):SSO allows users to access multiple applications (like Social Studio) with a single set of credentials. It's a critical security and administrative feature.
* Security Implications:Configuring SSO involves integrating Social Studio with your organization's identity provider. This requires high-level permissions due to its impact on security and user access.
* Super User Role:
* Highest Level of Access:In Social Studio, the "Super User" role is the highest level of administrative access. Super Users have full control over the account, including all settings related to security, user management, and integrations.
* Why Super User is Needed for SSO:Because SSO configuration touches upon core security settings, it's restricted to Super Users to prevent unauthorized changes.
* Other Roles and Their Limitations:
* B. Full User:Full Users have broad access within workspaces but lack the administrative privileges to configure account-level settings like SSO.
* C. Custom User:Custom User roles are defined with specific permissions. While youcould theoretically create a custom role with SSO configuration access, it's generally not recommended and the Super User role is the standard for this task.
* D. Limited User:Limited Users have the most restricted access, primarily for viewing content within workspaces. They definitely don't have SSO configuration permissions.
In Summary:
Configuring SSO in Social Studio requires the highest level of administrative access, which is granted by the A. Super Userrole.
NEW QUESTION # 55
What two Journey types enable an administrator to efficiently create and track opens and clicks?
- A. Country Send
- B. Language Send
- C. Transactional Send
- D. Region Send
- E. Single Send
Answer: C,E
NEW QUESTION # 56
How can Distributed Marketing messages be configured to use approval workflows?
- A. All DM sends need to enable the''workflow active' settingwithin the message template.
- B. A customer support case needs to be opened to enable the functionality.
- C. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
- D. Therearecurrently no approval workflows available.
Answer: C
NEW QUESTION # 57
What three reasons explain why an SMS message may fail to reach a mobile device?
- A. The user is out of range of cellular networks
- B. The mobile device is powered off
- C. The number used to send the SMS was a landline
- D. The mobile device has a low battery.
- E. The user is currently on a call.
Answer: A,B,C
NEW QUESTION # 58
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
- A. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
- B. Use an api to create record in sales cloud directly from the ecom site
- C. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
- D. Sales cloud entry audience in journey builder
Answer: C,D
NEW QUESTION # 59
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?
- A. The total number of times a mobile device can receive this message once every week
- B. The total number of times a mobile device can receive this message once every 24 hours
- C. The total number of times a mobile device can receive this message once every 72 hours
- D. The total number of times a mobile device can receive this message during the active period
Answer: D
NEW QUESTION # 60
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