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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

A) Time based testing
B) Rule based testing
C) Variation testing
D) A/B testing

2. What is the best practice naming convention for attributes?

A) lowerCamelCase
B) UpperCamelCase
C) Upper_snake_case
D) Lower_snake_case

3. A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

A) Open time email
B) Surveys
C) Rule-based targeting
D) A/B testing

4. How are anonymous visitors tracked?

A) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
B) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.
C) The customer must assign a unique alphanumeric identifier using a first-party cookie.
D) The browser assigns a 3rd party cookie

5. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A) Product ETL
B) Manual segment ETL
C) Transaction ETL
D) External email campaign events ETL

Solutions: