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| Section | Weight | Objectives |
|---|---|---|
| Flowchart Design and Processes | 30% | - Select, Merge, Segment, and Snapshot processes - Running, testing, and scheduling flowcharts - Audience and Target Cell Spreadsheet |
| Unica Campaign Architecture and Installation | 20% | - Security and partition management - Installation and configuration - System architecture and components |
| Offers and Campaign Management | 15% | - Smart offer lists and personalization - Campaign projects and tracking - Offer creation, templates, and attributes |
| Data Management and Table Mapping | 25% | - Table catalog and data mapping - Data access and integration - Base tables, dimension tables, and audience levels |
| Reporting, History, and Advanced Features | 10% | - Profiles and reporting - Triggers and automation - Contact and response history |
1. How does a customer view log files for a Unica Campaign flowchart?
A) While viewing the flowchart in View mode, select Run > View Log.
B) Open the flowchart in Edit mode and select Options and the View Log.
C) Navigate to the Analytics menu and run the Log File report.
D) Log files can only be viewed by administrators.
2. What sampling method should a customer use in a Unica Campaign flowchart sample process that allows them to segregate the top 200 customers based on account balance?
A) Seed Lists
B) Sample by percentage
C) Consecutive Portions
D) Sequential Portions
3. For Unica Campaign, what prefix is used for system tables?
A) DBO_
B) UA_
C) UARC_
D) SYS_
4. Before a customer creates a Response flowchart in Unica Campaign, what data does the customer need to map into a Campaign via a table catalog?
A) Map customer database tables.
B) Collect response data/transactions into an Action Table.
C) Map contact history tables.
D) Map system tables.
5. What do you use in Unica Campaign to create a new variable for querying, segmenting, sorting, calculating, or providing output to a table?
A) Snapshot Process
B) Dimension Hierarchy
C) Derived Fields
D) Extract Process
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |
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