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IBM P8010-096 Exam Syllabus Topics:

SectionWeightObjectives
Flowchart Design and Processes30%- Select, Merge, Segment, and Snapshot processes
- Running, testing, and scheduling flowcharts
- Audience and Target Cell Spreadsheet
Unica Campaign Architecture and Installation20%- Security and partition management
- Installation and configuration
- System architecture and components
Offers and Campaign Management15%- Smart offer lists and personalization
- Campaign projects and tracking
- Offer creation, templates, and attributes
Data Management and Table Mapping25%- Table catalog and data mapping
- Data access and integration
- Base tables, dimension tables, and audience levels
Reporting, History, and Advanced Features10%- Profiles and reporting
- Triggers and automation
- Contact and response history

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. How does a customer view log files for a Unica Campaign flowchart?

A) While viewing the flowchart in View mode, select Run > View Log.
B) Open the flowchart in Edit mode and select Options and the View Log.
C) Navigate to the Analytics menu and run the Log File report.
D) Log files can only be viewed by administrators.


2. What sampling method should a customer use in a Unica Campaign flowchart sample process that allows them to segregate the top 200 customers based on account balance?

A) Seed Lists
B) Sample by percentage
C) Consecutive Portions
D) Sequential Portions


3. For Unica Campaign, what prefix is used for system tables?

A) DBO_
B) UA_
C) UARC_
D) SYS_


4. Before a customer creates a Response flowchart in Unica Campaign, what data does the customer need to map into a Campaign via a table catalog?

A) Map customer database tables.
B) Collect response data/transactions into an Action Table.
C) Map contact history tables.
D) Map system tables.


5. What do you use in Unica Campaign to create a new variable for querying, segmenting, sorting, calculating, or providing output to a table?

A) Snapshot Process
B) Dimension Hierarchy
C) Derived Fields
D) Extract Process


Solutions:

Question # 1
Answer: B
Question # 2
Answer: D
Question # 3
Answer: B
Question # 4
Answer: B
Question # 5
Answer: C

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