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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, what is the basis for a variety of reports that can be used for data exploration, quick counts, or as a basis for targeting campaigns?

A) Segments
B) Dimension hierarchy
C) Profiles
D) Samples

2. In Unica Campaign, which flowchart cell report displays details of the records within a cell?

A) Cell Variable Profile
B) Cell Waterfall
C) Cell List
D) Cell Content

3. How does a customer access a stored flowchart template in Unica Campaign?

A) From the Attachments Library.
B) From the Template Library.
C) From the Flowchart Library.
D) From the Administration Preferences.

4. In Unica Campaign, what is the main difference between a flowchart Segment and a Strategic Segment?

A) Strategic segments are used with interactive flowcharts.
B) Strategic segments can only be used within the flowchart where it was created.
C) Flowchart segments can only be used within the flowchart where it was created.
D) Flowchart segments are used for global suppressions.

5. What system tables in the Unica Campaign database capture data about offers/treatments assigned to customers and also capture when the offers/treatments were assigned and output?

A) Response History
B) Attribute History
C) Offer History
D) Contact History

Solutions: