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Last Updated: Sep 05, 2026

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  • Keyword targeting
  • Ad formats
  • Managing multiple accounts
  • Budgets and bidding
  • Introduction to AdWords
  • Performance, profitability, and growth
  • Measurement and optimization
  • Language & location targeting
  • Campaign and ad group management
  • Account management

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Google adwords-fundamentals Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Ad Formats and Creation20%- Ad extensions and their benefits
- Landing page experience requirements
- Writing effective ad copy
- Text ads, responsive search ads
Topic 2: Measurement and Optimization20%- Optimization techniques for better results
- Key metrics: impressions, clicks, CTR, conversions
- Performance reports and analysis
- Conversion tracking setup
Topic 3: Introduction to Google Ads15%- Google Ads ecosystem and structure
- Ad policies and compliance
- Value and benefits of online advertising
- Understanding ad ranking and Quality Score
Topic 4: Account and Campaign Management25%- Campaign types and goals
- Negative keywords and match types
- Ad group structure and organization
- Account setup and navigation
- Targeting: keywords, location, language, device
Topic 5: Bidding and Budgeting20%- Budget allocation and pacing
- Cost management and ROI
- Manual vs automated bidding strategies
- Auction dynamics and CPC/CPM/CPA
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