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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report?

A) Choose Reporting, Search Query Report, click Create Report
B) Choose Reporting, Search Query Report, choose Summary, click Generate Report
C) Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report
D) Choose Reporting, Choose Keywords, click Create Report

2. Which of the following is a keyword used to eliminate unwanted clicks?

A) Eligible keywords
B) Ineligible keywords
C) Negative keywords
D) Positive keywords

3. Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?

A) Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.
B) Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.
C) Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.
D) Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.

4. Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A) 30
B) 25
C) 2
D) Unlimited

5. What term does Google use to describe the Return on Investment for Google AdWords campaigns?

A) Return on Ad Spend
B) Return on Ad Campaign
C) Return on Ad Investment
D) Return on Traffic

Solutions: