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Last Updated: Sep 05, 2026
No. of Questions: 160 Questions & Answers with Testing Engine
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| Section | Weight | Objectives |
|---|---|---|
| Ad Formats and Creation | 20% | - Writing effective ad copy - Text ads, responsive search ads - Ad extensions and their benefits - Landing page experience requirements |
| Measurement and Optimization | 20% | - Key metrics: impressions, clicks, CTR, conversions - Optimization techniques for better results - Conversion tracking setup - Performance reports and analysis |
| Account and Campaign Management | 25% | - Targeting: keywords, location, language, device - Campaign types and goals - Ad group structure and organization - Account setup and navigation - Negative keywords and match types |
| Introduction to Google Ads | 15% | - Understanding ad ranking and Quality Score - Value and benefits of online advertising - Ad policies and compliance - Google Ads ecosystem and structure |
| Bidding and Budgeting | 20% | - Manual vs automated bidding strategies - Cost management and ROI - Auction dynamics and CPC/CPM/CPA - Budget allocation and pacing |
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