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Last Updated: Sep 10, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content and Messaging | 15% | - Multi-channel messaging
|
| Topic 2: Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
| Topic 3: Data Management and Segmentation | 20% | - Segmentation
|
| Topic 4: Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
| Topic 5: Analytics and Reporting | 15% | - Advanced analytics
|
| Topic 6: Discovery and Requirements | 15% | - Gather business requirements
|
Northern Trail Outfitters (NTO) は、カート放棄対策を実施したいと考えています。この対策に必要なデータは、3 つのデータ拡張 (DE) に格納されています。最初の DE には Web 分析データが格納され、購読者キーやメールアドレスの値は含まれていません。顧客参照 DE は毎日更新され、購読者情報が格納されます。3 番目の DE には、顧客がカート放棄商品を購入しなかった場合、5 日後に SFTP に送信されるファイルが格納されます。この 3 番目の DE は、対策の分岐に使用され、購読者キーやメールアドレスは含まれていません。Web 分析ファイルが空の場合、NTO は自動化処理を完了させたくありません。
この要件を満たすには、どのような順序で作業を行うべきでしょうか?
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Northern Trail Outfittersは成長を続けており、他の組織を買収しています。各組織はそれぞれ独自のSales Cloudインスタンスを所有しています。彼らはMarketing Cloud Connectをマルチ組織対応にアップグレードするかどうかを検討しています。
意思決定を支援するために、どのような考慮事項が考えられますか?
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Northern Trail Outfittersのマーケティングチームは、マーケティングマネージャー、マーケティングスペシャリスト、グラフィックデザイナーで構成されています。チームはMarketing Cloudを使い始めたばかりで、コーディング経験はほとんどありません。現在は、ExcelとVLOOKUP関数を使ってメールの受信者をセグメント化し、Marketing Cloudにインポートしています。
セグメント化における長期的な自立を可能にするために、どのような解決策を推奨すべきでしょうか?
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顧客は、既存の連絡先データに新しいデータセットを統合したいと考えています。このデータは、主要な連絡先情報からの個別のデータフィードを通じて更新されます。
データデザイナーでは、どのデータモデル構成を推奨すべきでしょうか?
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Northern Trail Outfitters 社は、「Fav_Animals」という名前のデータ拡張機能を持っており、その中に「SubscriberKey」と「Animal」というフィールドがあり、購読者の好きな動物を保存しています。同社は AMPscript の Lookup 関数を使用して、Salesforce レポートをターゲットとする連絡先へのメールに、購読者の好きな動物を含めたいと考えています。
以下のコードサンプルの中で、送信時にパーソナライゼーション文字列を正しく活用してルックアップを実行しているのはどれですか?
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