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Updated: Sep 17, 2026
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Salesforce MCE-Admn-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Number: | MCE-Admn-201 |
| Real Exam Qty: | 60 scored + up to 5 unscored |
| Available Languages: | Japanese, English |
| Certificate Validity Period: | 2 years |
| Passing Score: | 67% |
| Exam Format: | Multiple-choice, Scenario-based, Multi-select |
| Exam Duration: | 105 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Consultant Salesforce Certified Marketing Cloud Engagement Developer |
| Exam Price: | $200 USD + tax; retake: $100 USD |
| Recommended Training: | Trailhead Learning Path Official Exam Guide |
| Exam Registration: | Official Registration Pearson VUE Registration |
| Sample Questions: | Salesforce MCE-Admn-201 Sample Questions |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; 3–6 months hands-on experience recommended |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certification/exam/mce-admn-201 |
Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Digital Marketing Proficiency | 13% | - Security best practices for data, permissions, and PII - Marketing Cloud product inventory and offerings - Governance and compliance in digital marketing |
| Maintenance | 15% | - Account monitoring and system availability - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products |
| Setup | 38% | - Business units, user accounts, and permission settings - Setup Home features and configuration - Integration configuration and management - Security policies, password management, and access control - Marketing Cloud extension products and features |
| Channel Management | 16% | - Mobile Studio setup and functionality - Email Studio configuration and features - Social Studio and Advertising Studio configuration - Journey Builder concepts and use cases |
| Subscriber Data Management | 18% | - Data import, export, and quality management - Contact model design and implementation - Data extensions, relationships, and data architecture - Preference and profile center configuration |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
- A. Contacts are evaluated against the goal after a wait activity.
- B. Goal target statistics are stored in a data extension.
- C. Goals can act as exit criteria.
- D. Each contact is assigned an individual goal.
- E. Goals are created to evaluate journey performance.
Correct Answer: A,C,E 🗳️
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Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. Re-entry only after exiting
- B. Re-entry by date
- C. No re-entry
- D. Re-entry at any time
- E. Re-entry by attribute
Correct Answer: A,C,D 🗳️
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A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
- A. Use Proof instead of [PREVIEW]
- B. Require several campaign approvals
- C. Wrap the subject line with AMP script
- D. Add [PREVIEW] to the subject line validation list
Correct Answer: D 🗳️
What is Setup Assistant?
- A. A search within Help and Training limited to configuration documents
- B. Support service allowing the outsourcing of repetitive admin tasks
- C. A prioritized account configuration checklist
- D. A dashboard containing key metrics for the business unit
Correct Answer: C 🗳️
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A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?
- A. Link a Google Analytics Account.
- B. Configure Parameter Manager.
- C. Use Web and Mobile Analytics.
Correct Answer: B 🗳️
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