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Updated: Jul 22, 2026
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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Available Languages: | English |
| Passing Score: | 72% |
| Exam Price: | USD 200 (retake: USD 100) |
| Certificate Validity Period: | Valid indefinitely; requires maintenance modules via Trailhead |
| Real Exam Qty: | 60-65 |
| Exam Duration: | 90 minutes |
| Exam Format: | Multiple-choice, Multiple-response, Scenario-based |
| Related Certifications: | Salesforce Marketer Certification |
| Recommended Training: | Prepare for your Marketing Cloud Account Engagement Specialist Certification Drive Sales with Account Engagement (PDX101) |
| Exam Registration: | Pearson VUE Kryterion Webassessor |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with marketing automation, Salesforce CRM, email campaigns and automation workflows |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Lists: types, capabilities and creation - Automation rules: components and use cases - Custom redirects: capabilities and use cases - Scoring and grading: definition and management - Page actions - Segmentation rules - Completion actions |
| Topic 2: Administration | 11% | - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping |
| Topic 3: Email Marketing | 20% | - Email reporting metrics - Email capabilities and use cases - Difference between Emails and Email Templates |
| Topic 4: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 5: Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Dashboard interpretation - Conversion and engagement metrics |
| Topic 6: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. What must you do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field? Choose 2 answers
A) Adjust the lead settings in Salesforce.
B) Add a new lead record type in Salesforce.
C) Add a new custom lead field in Salesforce.
D) Add a new custom contact field in Salesforce.
2. LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?
A) Checkbox
B) TextArea
C) Dropdown
D) Multi-Select
3. What does a marketing user have access to in Marketing Cloud Account Engagement?
A) None of the above
B) Creating new lists, forms, landing pages and send list emails.
C) Prospect management
D) Can see users and groups
E) Can only import prospects
4. LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Marketing Cloud Account Engagement form.
Which form feature should be utilized?
A) Progressive Profiling
B) Dependent fields
C) Kiosk/Data Entry Mode
D) Email Validation
5. If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
A) All information will be kept, which may result in two records for one person
B) The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
C) The information in Salesforce will override the information in Marketing Cloud Account Engagement
D) The information in Marketing Cloud Account Engagement will override the information in Salesforce
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: C | Question # 3 Answer: B,C,D,E | Question # 4 Answer: A | Question # 5 Answer: C |
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