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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?

A) Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
B) Profile/Preference centers are automatically created for each business unit connected through Multi-org
C) Multi org does not support the standard profile preference center for the business units.
D) Branding for each business units' profile centers will be inherited from the default business unit setup.

2. What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
Choose 2 answers

A) An auto-generated text version will be sent with your HTML email.
B) The email will avoid detection by various SPAM filters.
C) Open and click activity are tracked in either version.
D) A custom text version will be sent with your HTML email.

3. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?

A) Cloud Pages
B) Query Studio
C) Synchronized Data Sources.
D) Journey Builder

4. A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers

A) Create a one-to-one relationship between the contact record and Order Details.
B) Create a one-to-one relationship between Order_Details and Products.
C) Create a one-to-one relationship between Orders and Order_Details.
D) Create a one -to -many relationship between Orders and Order_Details.

5. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

A) Ensure all available data is included.
B) Identify and assign appropriate keys to tie records together.
C) Normalize data and fields to prevent redundancy.
D) Ensure every data source has a sendable field.
E) Remove nonessential data for marketing purposes.

Solutions: