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Last Updated: Oct 08, 2026

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In 2026, preparing for the Marketing-Cloud-Account-Engagement-Specialist exam while holding down a full-time job leaves little room for trial and error. Exam4Docs packs 298 focused practice questions for the Salesforce Marketing Cloud Account Engagement Specialist into a format you can work through on your own schedule, so every spare hour actually counts.

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Number:Marketing-Cloud-Account-Engagement-Specialist
Exam Duration:105 minutes
Passing Score:68%
Exam Format:Multiple Choice, Multiple Select
Related Certifications:Salesforce Certified Marketing Cloud Account Engagement Consultant
Salesforce Certified Marketing Cloud Engagement Administrator
Exam Price:USD 200
Available Languages:English
Real Exam Qty:60
Certificate Validity Period:Maintenance required with each release cycle
Sample Questions: DOWNLOAD DEMO
Exam Way:Online (Proctored) or Onsite (Proctored) at a testing center
Pre Condition:Salesforce Certified Administrator credential is recommended but not required.
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Administration and Governance9%- Describe how to configure and manage visitor filters
- Explain the purpose and use of Connected Campaigns
- Describe how to configure user roles and permissions
- Explain how to configure and use the Recycle Bin
- Describe how to manage Account Engagement campaigns
Email Marketing15%- Explain how to perform A/B testing
- Explain how to create and manage email templates
- Describe the email sending process and deliverability
- Describe the email rendering and validation process
- Explain the differences between one-time emails, autoresponders, and engagement studio emails
- Explain how to create and manage lists
Account Engagement Configuration10%- Describe the capabilities of the Account Engagement Recycle Bin
- Describe the relationship between Account Engagement and Salesforce
- Explain the capabilities of the Salesforce Connector
- Describe how to set up and configure the Account Engagement Lightning App
- Explain how to map Account Engagement fields to Salesforce
Lead Generation and Qualification14%- Explain how to create and manage forms
- Describe how to use scoring and grading to qualify leads
- Explain how to use page actions
- Explain how to create and manage landing pages
- Explain the concept and process of manual syncing
Prospect Management13%- Describe the components of a prospect record
- Explain how to build and manage prospect lists
- Explain how to create and maintain prospects
- Describe how to manage the Account Engagement prospect lifecycle
Engagement Studio16%- Describe the components of an Engagement Studio program
- Describe how to create and manage Engagement Studio programs
- Explain the purpose and benefits of Engagement Studio
- Describe the process for testing an Engagement Studio program
- Explain how to interpret Engagement Studio reports
Marketing Automation12%- Explain how to create and manage segmentation rules
- Explain how to create and manage automation rules
- Explain how to create and manage completion actions
- Explain how to create and manage page actions
Analytics and Reporting11%- Explain the difference between asset-level and prospect-level reporting
- Describe how to use B2B Marketing Analytics
- Describe the different Account Engagement reports and their use cases
- Explain how to analyze prospect activity

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam — Answers to Your Questions

The Salesforce Marketing Cloud Account Engagement Specialist (exam code Marketing-Cloud-Account-Engagement-Specialist) is the exam you pass to earn the Salesforce Marketers certification, a credential at the Specialist level. It is also connected with related credentials such as Salesforce Certified Marketing Cloud Account Engagement Consultant, Salesforce Certified Marketing Cloud Engagement Administrator. If you are mapping out a certification path with Salesforce, this exam is a milestone worth planning around.

The Marketing-Cloud-Account-Engagement-Specialist exam includes 60 questions, and you have 105 minutes to complete them. With that many questions on the clock, pacing is part of the challenge: divide your time into rough blocks as you go, and flag the items that stall you so you can circle back at the end instead of burning minutes on a single question. A week or two before your exam date, sit at least one full timed session in the Exam4Docs test engine under the same time limit, so the pace feels familiar rather than frantic on the day.

You need 68% to pass the Marketing-Cloud-Account-Engagement-Specialist exam, and the official registration fee is USD 200. That fee is due again in full for every retake, which makes thorough preparation the cheaper investment by far. Before you book your seat, test yourself with the Exam4Docs practice questions until you are scoring comfortably above the passing mark on a consistent basis — it is the simplest way to avoid paying for the same exam twice.

Salesforce Certified Administrator credential is recommended but not required.

Eligibility rules can be adjusted by Salesforce over time, so before you register, confirm the current requirements on the official exam page: view the official Marketing-Cloud-Account-Engagement-Specialist exam information.

Yes. Exam4Docs offers a free PDF demo of the Marketing-Cloud-Account-Engagement-Specialist practice questions, so you can judge the quality of the material firsthand before paying anything. Every purchase also includes 365 days of free updates — if Salesforce changes the exam during that year, your material changes with it. And when the free update period expires, you can extend it at a 50% discount from within your member zone.

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The official Salesforce Marketing Cloud Account Engagement Specialist outline divides the exam content into 8 main domains. The first three are:

  • Account Engagement Configuration — 10%
  • Email Marketing — 15%
  • Engagement Studio — 16%

That is only the headline view — scroll back up to the Exam Topics section on this page for the complete domain-by-domain breakdown before you plan your study schedule.

Salesforce Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1

You want to track prospects that click on a banner ad. What do you use?

  • A. Page actions
  • B. Completion actions
  • C. Lead scoring and grading
  • D. Customer redirect
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #2

If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step " Create Salesforce Task " ?

  • A. 10
  • B. 0
  • C. 5
  • D. 2
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #3

By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

  • A. Contacts
  • B. Leads
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #4

After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?

  • A. The prospect will begin the engagement studio program again on step 1.
  • B. The prospect will be also be removed from the recipient list of the program.
  • C. The prospect will continue on the engagement studio program onto step 5.
  • D. The prospect will continue on the engagement studio program onto step 6.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #5

What is the best practice when users leave the company and have assigned prospects?

  • A. All of the above
  • B. Reassign all prospects in the CRM
  • C. Delete the user from Marketing Cloud Account Engagement
  • D. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.
  • E. A & B
Reveal Solution  Discussion  0

Correct Answer: E  🗳️

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