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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) has a promotionalemail intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?

A) Wait
B) Verification
C) Send Email

2. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

A) Configure Field-Level Encryption inimport file.
B) Manage Files in File Transfer.
C) Specify character encoding in import file.

3. Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meetaccessibility standards?

A) Use contrasting colors
B) Build image-based emails.
C) Minimize whitespace

4. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A) Schedule and activate Triggered Sends for the messages in the journey.
B) Select an automation to populate the Entry Source Data Extension.
C) Select theRecurring schedule type for the entry source in Journey Builder.

5. A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO businessunit.
Where should the Internal look to find this Information?

A) Content Builder > Recent Sends
B) Automation Studio > Activities
C) Email Studio > Overview

Solutions: