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Last Updated: Aug 20, 2026
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Salesforce Marketing-Cloud-Consultant Exam is an advanced-level certification that demonstrates an individual's ability to maximize the Marketing Cloud's capabilities to meet the marketing needs of businesses of all sizes. Salesforce Certified Marketing Cloud Consultant certification is ideal for professionals who work as marketing managers, digital marketers, marketing automation specialists, email marketers, and social media managers. By passing the exam, professionals can demonstrate their expertise to potential employers and clients, which can lead to career advancement and higher salaries.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
The Salesforce Certified Marketing Cloud Consultant certification exam consists of 60 multiple-choice questions and lasts for 105 minutes. To pass the exam, you must score at least 68%. Marketing-Cloud-Consultant exam can be taken online or in-person at a testing center. It is recommended that you have at least six months of experience using Salesforce Marketing Cloud before taking the exam.
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Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) Exam is designed for professionals who want to demonstrate their expertise in implementing and managing the Salesforce Marketing Cloud platform. Marketing-Cloud-Consultant exam is intended for individuals who have experience with email marketing and are looking to expand their skills to include other marketing channels such as mobile, social media, and web.
| Section | Weight | Objectives |
|---|---|---|
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Requirements gathering and analysis - Solution design and architecture planning - Long-term solution maintainability and scalability |
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Integration with Salesforce CRM and external systems - Data model support for personalized messaging - Extension products and integration solutions |
| Data Modeling and Management | 21% | - Data import, export and transformation - Contact configuration and identity management - Data extensions, attribute groups and relationships - Reporting, tracking and data views |
| Automation | 20% | - Journey Builder design and implementation - Complex automation scenarios and best practices - Scheduling and monitoring automations - Automation Studio activities and workflows |
| Messaging | 11% | - Cross-channel messaging strategy - Content personalization and dynamic content - Message delivery and optimization - Email, SMS and push message design |
| Account Configuration | 12% | - Account hierarchy and business unit setup - Mobile Studio configuration and features - User roles, permissions and security settings - Sender authentication and deliverability management |
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