[Oct-2023] Exam Sure Pass Salesforce Certification with Marketing-Cloud-Consultant exam questions
Real Salesforce Marketing-Cloud-Consultant Exam Questions Study Guide
The Salesforce Certified Marketing Cloud Consultant certification exam is a rigorous test of your knowledge and skills in using Salesforce Marketing Cloud. It consists of 60 multiple-choice questions and you have 105 minutes to complete the exam. It is a proctored exam, which means that you will be monitored by a proctor while taking the exam. Marketing-Cloud-Consultant exam fee is $400 USD and you must score at least 68% to pass. Once you pass the exam, you will receive the Salesforce Certified Marketing Cloud Consultant credential.
NEW QUESTION # 37
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?
- A. Triggered email sends to deliver transactional messages.
- B. A scheduled automation to send daily transactional messages.
- C. A manual email send for each transactional message.
- D. A file drop automation to send transactional messages.
Answer: A
NEW QUESTION # 38
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Auto-suppression List
- B. Suppression List
- C. Exclusion List
- D. Exclusion Script
Answer: A
NEW QUESTION # 39
A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2
- A. Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products
- B. Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
- C. Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
- D. Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
Answer: B,D
NEW QUESTION # 40
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings.
Data for the campaign will be in two data extensions: Customer and New Accounts. The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m. The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customers' requirements?
- A. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- B. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- C. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
- D. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
Answer: D
Explanation:
Should start after 1:00 AM after data update. Since its encrypted so File transfer is required.
NEW QUESTION # 41
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?
- A. Journey Builder multi-step journey with an API entry event and a decision split.
- B. Automation with a Send SMS and Send Email activity in separate consecutive steps.
- C. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
- D. Journey Builder Transactional Send Journey.
Answer: D
NEW QUESTION # 42
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. CRM ID
- B. Email
- C. Mobile Device ID
- D. Loyalty Program Number
Answer: A,B
NEW QUESTION # 43
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
- A. Data Retrieves on the Send Object
- B. Event Notification Service
- C. Data View Export with every send
- D. Platform Events API
Answer: B
NEW QUESTION # 44
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and Products. The data extensions contain the following information:
* Orders: OrderID, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal.
* Order_Details: ProductID, OrderID, Qty, UnitPrice, ExtendedPrice, Discount.
* Products: ProductID, SKU, Name, Description, Cost, Price.
Which two actions should be taken in Data Designer? (Choose two.)
- A. Create a one-to-many relationship between Orders and Order_Details.
- B. Create a one-to-one relationship between Order_Details and Products.
- C. Create a one-to-one relationship between Orders and Order_Details.
- D. Create a one-to-one relationship between the contact record and Order_Details.
Answer: A,B
NEW QUESTION # 45
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Auto-suppression List
- B. Suppression List
- C. Exclusion List
- D. Exclusion Script
Answer: B
NEW QUESTION # 46
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months.
Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
- A. A Private Domain should be applied to the child business unit.
- B. A new Sender Authentication Package should be used for NTO.
- C. A Private Domain should be applied to the parent business unit.
- D. A Sender Authentication Package should be used for CloudKicks.
Answer: A
NEW QUESTION # 47
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Remove existing user mappings, attribute mappings, and tracking subscriptions.
- B. Update query activities that reference the synchronized data extensions.
- C. Configure Multi-Org settings to account for two production instances in Setup.
- D. Rename and delete sandbox synchronized data extensions before connecting.
Answer: C
NEW QUESTION # 48
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'
- A. Create an auto-suppression list populated with subscriber keys.
- B. Create an exclusion list with the known email addresses.
- C. Populate a list using a query to exclude the subscriber key.
- D. Create an auto-suppression list populated with the known email addresses.
Answer: D
NEW QUESTION # 49
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Triggered Send
- B. Automation Studio
- C. Data Filter
- D. Template-based emails
- E. Suppression list
Answer: B,C,D
NEW QUESTION # 50
ABC Company has to import a file that will be different every time.
What method should be used?
- A. Add Only
- B. Update Only
- C. Overwrite
- D. Add/Update
Answer: C
Explanation:
In overwrite everything is changed. Removed and then added.
NEW QUESTION # 51
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One parent business unit and a child business unit for each franchise owners
- B. A parent business unit for each franchise owner
- C. One business unit.
- D. One parent business unit and a child business unit for franchise owners.
Answer: A
Explanation:
Explanation
A parent business unit is the top-level business unit in an account hierarchy that can share data, content, and settings with its child business units. A child business unit is a lower-level business unit that inherits data, content, and settings from its parent business unit but can also have its own data, content, and settings. By creating a parent business unit for the corporate office and a child business unit for each franchise owner, the customer can achieve data and content sharing as well as customization and segmentation for each local store.
References: https://help.salesforce.com/articleView?id=sf.mc_overview_business_units.htm&type=5
NEW QUESTION # 52
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- B. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
- C. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
- D. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
Answer: A
NEW QUESTION # 53
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Utilize Entry Data on a Decision Split within Journey Builder.
- B. Configure activities within Automation Studio to update the purchase data.
- C. Use Data Designer in Contact Builder to relate the two data extensions.
- D. Create a Data Relationship in Email Studio to relate the two data extensions.
Answer: A,C
NEW QUESTION # 54
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. An Interaction Studio instance to ingest their data
- B. An external system to receive and confirm callback and subscriptions
- C. A Datorama instance to ingest their data
- D. A Transactional Journey with the Not Sent Notification activity included
Answer: B
Explanation:
Explanation
To set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud, Northern Trail Outfitters should have an external system to receive and confirm callback and subscriptions. Callbacks are notifications that Marketing Cloud sends to an external system when certain events occur, such as message failures or bounces. Subscriptions are requests that specify which events and messages an external system wants to receive callbacks for. References:
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/transactional-messaging-api.h
NEW QUESTION # 55
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Import Activity > Decision > Journey Activities
- B. Salesforce Entry Event > Query Activity > Automation Studio Activities
- C. Query Activity > API Event > Automation Studio Activities
- D. Query Activity > Data Extension Entry Source > Journey Activates
Answer: D
Explanation:
Explanation
A query activity is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data extension entry source is a journey builder entry source that allows injecting contacts into a journey based on a data extension. Journey activities are actions that occur within a journey, such as sending an email or updating a contact attribute. By using a query activity to filter contacts who have not made a purchase in the last six months from their order data extension, NTO can create a sendable data extension with those contacts and use it as a data extension entry source for their journey. Then, by using journey activities, they can communicate the same message across all channels to those contacts. References:
https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_jb_data_extension_entry_source.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_jb_journey_activities.htm&type=5
NEW QUESTION # 56
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
- A. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
- B. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
- C. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
- D. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
Answer: C
NEW QUESTION # 57
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
- A. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
- B. Subscribers with a status of 'Held' should be re-enabled by contacting support.
- C. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
- D. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
Answer: D
NEW QUESTION # 58
......
Updated and Accurate Marketing-Cloud-Consultant Questions for passing the exam Quickly: https://www.exam4docs.com/Marketing-Cloud-Consultant-study-questions.html
Download Real Marketing-Cloud-Consultant Exam Dumps for candidates. 100% Free Dump Files: https://drive.google.com/open?id=1-trY7dmj8I89UY9flx3x_GahQsaW3Klf
