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Salesforce Marketing-Cloud-Intelligence Exam Overview:

Certification Vendor:Salesforce
Exam Name:Marketing Cloud Intelligence Accredited Professional Exam
Exam Number:Marketing-Cloud-Intelligence
Available Languages:English
Exam Format:Multiple Choice, Multiple Select
Passing Score:60%
Exam Price:$150 USD
Real Exam Qty:40-45
Exam Duration:90 minutes
Related Certifications:Marketing Cloud Personalization Accredited Professional
Salesforce Accredited Professional
Marketing Cloud Advanced Cross Channel Accredited Professional
Certificate Validity Period:3 years
Sample Questions: DOWNLOAD DEMO
Exam Way:Online proctored exam
Pre Condition:Recommended experience with data modeling, ETL, SQL, BI implementations, marketing analytics, and Marketing Cloud Intelligence projects.
Official Syllabus URL:https://help.salesforce.com/s/articleView?id=005298839&language=en_US&type=1

Salesforce Marketing-Cloud-Intelligence Exam Syllabus Topics:

SectionWeightObjectives
Data Harmonization- Data Modeling and Harmonization
  • 1. Overarching entities
  • 2. Entity relationships
  • 3. Data stream types
  • 4. Harmonization best practices
CRM and Analytics- CRM and Reporting
  • 1. CRM data integration
  • 2. Marketing performance reporting
  • 3. Dashboard analysis
Calculated Dimensions and Measurements- Metrics and Calculations
  • 1. Calculated measurements
  • 2. Calculated dimensions
  • 3. Custom KPIs
Solution Design and QA- Implementation and Validation
  • 1. QA methodologies
  • 2. Solution design diagrams
  • 3. Customer requirement analysis
General Functionalities5%-13%- General Marketing Cloud Intelligence functionality and knowledge
  • 1. Platform navigation
  • 2. Marketing analytics concepts
  • 3. Workspace management
Data Integration Code Ability12%- Code and Integration Logic
  • 1. ETL concepts
  • 2. SQL basics
  • 3. Common Marketing Cloud Intelligence functions
  • 4. Data transformation logic
Data Update Permissions5%- Permissions and Hierarchies
  • 1. Source of truth requirements
  • 2. Data update permissions
  • 3. Parent-child setups
Mapping5%- Data Stream Mapping
  • 1. Mapping outcomes
  • 2. Field mapping
  • 3. Ingestion capabilities

Marketing-Cloud-Intelligence Exam FAQ: Straight Answers

Salesforce recommends these training resources for the Salesforce Marketing Cloud Intelligence Accredited Professional exam:

    Follow the training with steady self-testing — the 64 practice questions from Exam4Docs help you apply theory and fill any gaps the training leaves.

    The official Salesforce Marketing Cloud Intelligence Accredited Professional outline defines 8 domains. The leading three are Solution Design and QA, General Functionalities (5%-13%), and Data Integration Code Ability (12%). The full list is in the topics section above, and Exam4Docs's 64 practice questions cover each one.

    Online proctored exam Register for the Salesforce Marketing Cloud Intelligence Accredited Professional exam through these official channels:

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      The Marketing-Cloud-Intelligence exam is a Salesforce certification exam validating the Salesforce Marketing Cloud Intelligence Accredited Professional syllabus shown above. It belongs to these credential paths: Salesforce Accredited Professional, Marketing Cloud Advanced Cross Channel Accredited Professional, Marketing Cloud Personalization Accredited Professional. Candidates in 2026 prepare for it with Exam4Docs's 64 practice questions, available as a printable PDF, a Windows Desktop Test Engine, and an Online Test Engine — three versions of the same materials.

      Recommended experience with data modeling, ETL, SQL, BI implementations, marketing analytics, and Marketing Cloud Intelligence projects. Since requirements change over time, confirm the latest on the official Salesforce exam page before scheduling.

      The Salesforce Marketing Cloud Intelligence Accredited Professional exam requires 60% to pass, and registration costs $150 USD. A failed attempt means paying the same fee again — a readiness check with the Exam4Docs engines before booking is the cheaper option.

      Three versions of the same study materials: a printable, expert-prepared PDF with free demo download and instant access; a Desktop Test Engine for Windows with customizable simulation and timed modes that works offline; and an Online Test Engine for any browser on Windows, Mac, Android, and iOS with test history and performance review. All 64 practice questions are identical across versions. Every purchase includes 365 days of free updates, a 50% renewal discount afterward, and unlimited computer installations.

      Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

      Question #1

      A technical architect is provided with the logic and Opportunity file shown below:
      The opportunity status logic is as follows:
      For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
      For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

      Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:
      "Day" - "Created Date"
      "Opportunity Key" + Opportunity Key
      "Opportunity Stage" - Opportunity Stage
      A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

      • A. 1
      • B. 0
      • C. 2
      • D. 3
      Reveal Solution  Discussion  0

      Correct Answer: B  🗳️

      Explanation: Only visible for Exam4Docs members. You can sign-up / login (it's free).

      Question #2

      An implementation engineer is requested to extract the second position
      of the Campaign Name values.
      The Campaign values consist of multiple delimiter types, as can be
      seen in the following example:
      Campaign Name: Ad15X2w&Delux_wal90
      Desired value: Delux
      Which three harmonization methods will achieve the desired outcome?

      • A. Data Fusion
      • B. Patterns
      • C. Vlookup 0
      • D. Calculated Dimensions
      • E. Mapping formula
      Reveal Solution  Discussion  0

      Correct Answer: B,D,E  🗳️

      Explanation: Only visible for Exam4Docs members. You can sign-up / login (it's free).

      Question #3

      An implementation engineer has been provided with 4 different source files: 03m 16s
      1. Twitter Ads
      2. Creative Classification
      3. Placement Classification
      4, Campaign Category Classification
      The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
      The connections between the files are described as follows:
      1st Party Creative Classification
      File structure/headers:

      Creative ID - links back to Creative Key (Twitter Ads)
      1st Party Placement Classification &
      File structure/headers:

      Category - links back to Campaign Category (Twitter Ads)
      Which proposed solution meets the client's requirements for the above use case?

      • A.
      • B.
      • C.
      • D.
      Reveal Solution  Discussion  0

      Correct Answer: C  🗳️

      Explanation: Only visible for Exam4Docs members. You can sign-up / login (it's free).

      Question #4

      A technical architect is provided with the logic and Opportunity file shown below:
      The opportunity status logic is as follows:
      For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
      For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

      Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping
      "Day" - Standard "Day" field
      "Opportunity Key" > Main Generic Entity Key
      "Opportunity Stage" - Main Generic Entity Attribute
      "Opportunity Count" - Generic Custom Metric
      A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

      • A. 1
      • B. 0
      • C. 2
      • D. 3
      Reveal Solution  Discussion  0

      Correct Answer: B  🗳️

      Explanation: Only visible for Exam4Docs members. You can sign-up / login (it's free).

      Question #5

      Your client would like to create a new harmonization field - Exam Topic.
      The below table represents the harmonization logic from each source.

      As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it.
      The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:

      The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions:
      Exam ID
      Exam Topic
      Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

      • A. The above Patterns setup will not work for this use case.
      • B. Only if 5 different Patterns are created, from 5 different fields - the solution will work.
      • C. The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution
      • D. The solution will work - the client will be able to view Exam Topic with Email Sends.
      Reveal Solution  Discussion  0

      Correct Answer: C  🗳️

      Explanation: Only visible for Exam4Docs members. You can sign-up / login (it's free).

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