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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which two statements are correct regarding the Parent-Child configuration?

A) Parent-Child configurations can cause performances issues
B) Parent-Child links different tables based on shared key values
C) A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
D) Parent-Child allows sharing both dimensions and measurements

2. A client's data consists of three data streams as follows:
Data Stream A:

The data streams should be linked together through a parent-child relationship.
Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
The client would like to have a "Site Revenue" measurement.
This measurement should return the highest revenue value per Site, for example:
For Site Key 'SK_C_2', the "Site Revenue" should be $7.00.
When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.
For example:
For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))

Which options will yield the desired result;

A) Option #1 & Option #4
B) Option #1 & Option #3
C) Option #2 & Option #4
D) Option #2 & Option #3

3. Which option will yield the desired result:?

A) Option 4
B) Option 1
C) Option 2
D) Option 3

4. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

A) 1
B) 0
C) 2
D) 3

5. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

A) Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
B) Ease of Maintenance - the logic is written and populated in one centralized place
C) Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
D) Scalability - future data streams that will follow similar logic will be automatically harmonized.
E) Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.

Solutions: