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NEW QUESTION # 67
When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?
- A. Salesforce B2B Integration user must be created.
- B. The Salesforce connector must be unpaused.
- C. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
- D. User sync must be enabled in Marketing Cloud Account Engagement.
Answer: B
NEW QUESTION # 68
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
- B. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
- C. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
- D. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
Answer: D
NEW QUESTION # 69
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]
- A. The code is generated from a Salesforce campaign
- B. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
- C. Cookies will always expire after 10 years
- D. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
Answer: B,D
NEW QUESTION # 70
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
- A. Import and merge existing records from all systems to Salesforce
- B. Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
- C. Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
- D. Import and merge existing records from all systems to Marketing Cloud Account Engagement
Answer: A
NEW QUESTION # 71
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend
- A. Dynamic list
- B. Static list or Dynamic, both list can be used
- C. Static list
- D. Test list
Answer: B
NEW QUESTION # 72
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
- A. False
- B. True
Answer: A
NEW QUESTION # 73
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?
- A. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
- B. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
- C. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
- D. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
Answer: A
NEW QUESTION # 74
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
- A. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
- B. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
- C. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
- D. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
Answer: B
NEW QUESTION # 75
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
- A. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
- B. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
- C. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
- D. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
Answer: D
NEW QUESTION # 76
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?
- A. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
- B. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
- C. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
- D. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
Answer: B
NEW QUESTION # 77
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?
- A. Send an automated operational email to all prospects.
- B. Send Engage emails to all prospect who are opted in.
- C. Send a list email to all prospects who are opted in.
- D. Send an operational email to all prospects.
Answer: D
NEW QUESTION # 78
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
- A. Convert all existing leads into contacts to tie to accounts.
- B. Create all contacts as campaign members in one campaign.
- C. Develop dynamic content based on lead fields.
- D. Identify attributes of the key accounts they want to target.
Answer: D
NEW QUESTION # 79
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?
- A. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
- B. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
- C. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
- D. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
Answer: A
NEW QUESTION # 80
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers
- A. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
- B. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
- C. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
- D. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
Answer: C,D
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_automation_page_actions.htm&type=5
NEW QUESTION # 81
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?
- A. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
- B. Webinar & Event invite. Registrations & Attendance
- C. Only Webinar & Event Attendance
- D. Webinar & Event Registrations & Attendance
Answer: A
NEW QUESTION # 82
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?
- A. Create a static list of approved users to use as the recipient list in the sending tab.
- B. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
- C. Create a test list of approved users to use in the testing tab of the email now.
- D. Create a dynamic list of approved users to use as the recipient list in the sending tab.
Answer: C
NEW QUESTION # 83
Is it possible to split Dynamic List to other Dynamic Lists?
- A. False
- B. True
Answer: A
NEW QUESTION # 84
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?
- A. Add form completion actions to send customized email with a call reminder to the sales user.
- B. Add form completion actions to first assign to the assigned user and then to notify the user.
- C. Add form completion actions to add to the engagement studio program and notify the assigned user.
- D. Add form completion actions to first assign to the user and then to create a Salesforce task.
Answer: D
NEW QUESTION # 85
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?
- A. Automatically remove prospects from the program when an email reply trigger is met.
- B. Increase the wait time on the Email send action steps.
- C. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
- D. Set the Engagement Studio program to repeat every 10 days.
Answer: C
NEW QUESTION # 86
What would an Administrator set up to have a document automatically download after a successful form completion?
- A. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
- B. Include a link to the content in the Thank You Content of the form.
- C. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
- D. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
Answer: C
NEW QUESTION # 87
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Page Action
- B. Automation rule match All
- C. Completion Action
- D. Automation rule match Any
Answer: D
NEW QUESTION # 88
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
- B. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off. - C. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
- D. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
Answer: A
NEW QUESTION # 89
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:
- A. How many emails a month were sent from the current email provider
- B. When was the last time a prospect was emailed in their current email provider.
- C. The date LenoxSoft last compared data between the email provider and Salesforce.
- D. Identify the currently mailable and unmailable prospects in their current email provider.
Answer: B,D
NEW QUESTION # 90
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?
- A. Page actions
- B. Tracker domain
- C. Custom redirects
- D. IP allowlist
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_admin_tracker_domain_parent.htm&type=5
NEW QUESTION # 91
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
- A. User Notifications
- B. Social Posts
- C. Dynamic Content
- D. Email Templates
- E. User Signatures
Answer: C,D,E
NEW QUESTION # 92
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