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Updated: Jul 31, 2026

No. of Questions: 77 Questions & Answers with Testing Engine

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Marketo MCE Exam Overview:

Certification Vendor:Marketo (Adobe)
Exam Name:Marketo Certified Expert
Exam Number:MCE
Available Languages:English
Passing Score:67%-70%
Exam Price:USD $225
Exam Format:Multiple Choice, Multiple Select
Real Exam Qty:50-75
Exam Duration:90-150
Certificate Validity Period:2 years
Related Certifications:Marketo Certified Associate
Adobe Certified Expert - Marketo Engage Business Practitioner
Sample Questions:Marketo MCE Sample Questions
Exam Way:Proctored exam delivered online or at authorized testing centers via Kryterion/Webassessor.
Pre Condition:No formal prerequisite. Recommended: 1+ year of Marketo administration/marketing automation experience and approximately 800-1000 hours of hands-on Marketo usage.
Official Syllabus URL:https://experienceleague.adobe.com/

Marketo MCE (Marketo Certified Expert) exam is a certification program designed to test a candidate's knowledge of Marketo marketing automation software. Marketo Certified Expert Exam certification is offered by Adobe, which acquired Marketo in 2018, and is intended for marketing professionals who use Marketo for lead generation and nurturing, campaign management, and analytics.

The MCE exam is an online certification exam that consists of 75 multiple-choice questions, which candidates have to answer within 90 minutes. MCE exam covers a wide range of topics, including marketing automation fundamentals, email marketing, lead generation and management, reporting and analytics, and account-based marketing, among others. MCE exam is challenging, and candidates are required to score at least 80% to pass.

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

Marketo MCE certification exam is an industry-recognized standard for demonstrating expertise in Marketo marketing automation software. MCE exam tests a candidate's knowledge of Marketo features, functionalities, and best practices. Marketo Certified Expert Exam certification provides numerous benefits to both marketing professionals and employers, making it a valuable investment for anyone looking to advance their career in marketing automation.

Marketo MCE Exam Syllabus Topics:

SectionWeightObjectives
Implementation and Operations18%- Platform Operations
  • 1. Operational Best Practices
  • 2. CRM Integration
  • 3. Database Management
- Administration
  • 1. Workspaces and Partitions
  • 2. Security and Governance
  • 3. Users and Roles
Analytics and Reporting16%- Marketing Metrics
  • 1. Revenue Attribution
  • 2. Campaign Effectiveness
  • 3. Marketing Calendar
- Reporting
  • 1. Program Performance Analysis
  • 2. Custom Reports
  • 3. Standard Reports
Program Fundamentals30%- Programs
  • 1. Program Membership
  • 2. Channels and Tags
  • 3. Program Types
  • 4. Program Statuses
- Smart Campaigns
  • 1. Flow Actions
  • 2. Campaign Scheduling
  • 3. Triggers and Filters
Lead Management20%- Lead Database
  • 1. Data Management
  • 2. Lead Records
  • 3. List Imports
  • 4. Deduplication
- Scoring and Lifecycle
  • 1. Lifecycle Modeling
  • 2. Lead Scoring
  • 3. Lead Qualification
Targeting and Personalization16%- Audience Segmentation
  • 1. Smart Lists
  • 2. Dynamic Content
  • 3. Segmentation
- Personalization
  • 1. Personalized Emails
  • 2. Tokens
  • 3. Landing Pages and Forms

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