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Updated: Aug 23, 2026
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Salesforce MCE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Exam Number: | MCE-Con-201 |
| Real Exam Qty: | 60 |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | 3 years (requires maintenance) |
| Passing Score: | 67% |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Price: | USD 200 |
| Sample Questions: | Salesforce MCE-Con-201 Sample Questions |
| Exam Way: | Online proctored or in-person at a testing center |
| Pre Condition: | 6+ months of hands-on experience configuring Marketing Cloud Engagement solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudconsultant |
Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Management and Segmentation | 20% | - Data modeling
|
| Analytics and Reporting | 15% | - Standard reports and dashboards
|
| Content and Messaging | 15% | - Multi-channel messaging
|
| Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
|
| Discovery and Requirements | 15% | - Solution design
|
| Journey Builder and Automation | 20% | - Automation Studio
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering. Which three considerations should be made before implementing MobileConnect? (Choose 3 answers)
A) NTO would be charged by mobile operators directly for messages.
B) Inbound messaging only works with local Long or Short Codes.
C) Not all countries are supported by MobileConnect.
D) Opting in for messages can only be done via inbound message.
E) Long and Short Codes are not available for all countries.
2. Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey. What product should be recommended?
A) Google Analytics 360
B) Web Analytics Connector
C) Data Studio
D) Audience Studio
3. Northern Trail Outfitters injects customers into Journey B based upon email engagement in Journey A. Which method would facilitate this solution?
A) In Automation Studio, use verification activity to verify engagement on email in Journey A; query engagement data extension for Journey B Subjects.
B) In Automation Studio, query activity engagement on Journey System data view for email send to Journey A; Use result data extension for Journey B Subjects.
C) In Journey A, engagement split after email send. In Automation Studio, query JourneyActivity data view for the Engagement split result Boolean field, use result Data.
D) In Journey A, engagement split followed by Contact Activity to Boolean on an engagement data extension; query engagement data extension injections.
4. Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately
200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time. What solution should they use?
A) Automation Studio and Journey Builder
B) Automation Studio
C) Automation Studio and Interaction Builder
D) Journey Builder
5. A financial services company maintains subscriber consent separately for Email, SMS, and Push notifications. Customers may opt out of one communication channel while remaining subscribed to others. Which data model provides the greatest flexibility for managing channel-specific consent?
A) Maintain individual consent records for each communication channel.
B) Store every consent value in Subscriber Attributes.
C) Create separate Boolean fields within a Contact Data Extension.
D) Use Publication Lists exclusively for every communication channel.
Solutions:
| Question # 1 Answer: B,C,E | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: A |
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