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Updated: Aug 01, 2026
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Salesforce MCAE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Certificate Validity Period: | 2 years |
| Passing Score: | 68% |
| Real Exam Qty: | 60-65 |
| Exam Price: | USD 200 |
| Exam Format: | Multiple choice, Multiple select |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Administrator Salesforce Marketer Certification |
| Available Languages: | English |
| Exam Duration: | 105 minutes |
| Recommended Training: | Market to Your Customers with Account Engagement Account Engagement Consultant Certification Prep |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Portal |
| Sample Questions: | Salesforce MCAE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Salesforce Certified Marketing Cloud Account Engagement Administrator certification; 6+ months of experience implementing or consulting on Account Engagement solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 16% | - Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies |
| Lead Management | 14% | - Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies |
| Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements |
| Email Marketing | 10% | - Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices |
| Automating Business Processes | 17% | - Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows |
| Evaluation | 17% | - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions |
| Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?
A) Manually create and map custom fields in Marketing Cloud Account Engagement.
B) Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
C) Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
D) Enable custom field creation via the Salesforce Connector.
2. "LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers
A) Review existing forms and landing pages to understand what data needs to be collected.
B) Ask their accounting team to review and select the five most helpful fields.
C) Filter existing prospect records to see which custom fields have the most data.
D) Pull a report of the data they intend to use for segmentation purposes.
3. Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score
A) CDBA
B) ABDC
C) CDAB
D) CBDA
4. LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?
A) Create an automation rule to assign to a lead queue when the qualification criteria is met.
B) Create a completion action to assign to a lead queue when a high-value form is submitted.
C) Create an automation rule to assign to a group when the qualification criteria is met.
D) Create a completion action to assign to a group when the prospect reaches a score of 100.
5. Select available Social Posting Connectors
A) Instagram
B) Facebook
C) Tumblr
D) Twitter
E) WhatsApp
F) Linkedln
G) Zone
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A,D | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: B,D,F |
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