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Updated: Aug 02, 2026
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CMA Category-Manager Exam Overview:
| Certification Vendor: | Category Management Association (CMA) |
| Exam Name: | Certified Professional Category Manager (CPCM) |
| Exam Number: | CPCM |
| Exam Duration: | 90 minutes |
| Exam Price: | $225 USD |
| Available Languages: | English |
| Related Certifications: | Certified Professional Category Analyst (CPCA) Certified Professional Strategic Advisor (CPSA) |
| Exam Format: | Online Proctored Exam, Objective Questions |
| Certificate Validity Period: | 1 year |
| Sample Questions: | CMA Category-Manager Sample Questions |
| Exam Way: | Online remotely proctored examination |
| Pre Condition: | Candidates should have 3-5 years of category management experience and must pass the CPCA exam before taking the CPCM exam. |
| Official Syllabus URL: | https://www.catman.global/certification/ |
CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Retail Economics and Supply Chain | - Business Operations
|
| Assortment and Space Management | - Retail Optimization
|
| Category Health and Assessment | - Category Performance Evaluation
|
| Fact-Based Selling and Storytelling | - Communication and Insights
|
| Pricing and Promotion Analytics | - Commercial Strategy
|
| Shopper and POS Data Analytics | - Building Data Competency
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. What does the Product Demographic Affinity Profile (PDAP) Index measure?
A) The percentage of a product's sales within a specific region.
B) The total sales of a product to all demographic groups.
C) The strength of a demographic group's preference for a product or category compared to the general population.
D) The likelihood of a product succeeding in a new market.
2. What is Midtown Mart's share of wallet (SOW) for Category X?
Table shown:
A) 60%
B) 25%
C) 27%
D) 75%
3. What is the definition of pricing and its role in the category management process?
A) Pricing is the method of categorizing products based on their market value.
B) Pricing is the monetary value assigned to a product or service, and it directly impacts sales volume, shopper behavior, and category performance.
C) Pricing is the calculation of production costs to determine a product's retail price.
D) Pricing is the process of setting promotional discounts to attract more shoppers.
4. What is the primary role of POS data in category management?
A) To track inventory levels in real-time
B) To predict future consumer trends without additional analysis
C) To monitor employee performance at checkout
D) To provide insights into category performance and guide decision-making.
5. Which of the following is a key component of the science of assortment planning?
A) Consumer Decision Trees
B) Creative packaging design
C) Shelf space optimization
D) Future trend speculation
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: A |
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