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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Predictive
B) Prescriptive
C) Descriptive
D) Generative

2. Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.

A) 30%
B) 100%
C) 66%
D) 50%

3. What does the metric 'Household Penetration' measure in market-level shopper dynamics?

A) The proportion of a household's total spending allocated to a specific product category.
B) The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.
C) The average number of products purchased by each household within a specific category over a given timeframe.
D) The total revenue generated by a specific product category across all households in a market.

4. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store.
B) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.

5. Why is it important for Category Managers to align promotional planning with supply chain capabilities?

A) To reduce the need for supplier collaboration during promotions.
B) To ensure product availability during high-demand periods and minimize stockouts.
C) To prioritize marketing goals over supply chain constraints.
D) To increase the variety of products offered during promotions.

Solutions: