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Updated: Jul 27, 2026
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IBM C2080-470 Exam Overview:
| Certification Vendor: | IBM |
| Exam Name: | IBM Unica Campaign V8.5 |
| Exam Number: | C2080-470 |
| Passing Score: | 58% / 800 (scale 200-1000) |
| Certificate Validity Period: | 3 years |
| Real Exam Qty: | 53 - 108 |
| Exam Duration: | 90 - 120 |
| Exam Format: | Multiple Choice |
| Related Certifications: | IBM Enterprise Marketing Management |
| Available Languages: | English |
| Exam Price: | USD 200 - 250 |
| Recommended Training: | IBM Unica Campaign V8.5 Official Training IBM Knowledge Center - Unica Campaign V8.5 |
| Exam Registration: | IBM Training & Certification Prometric Registration |
| Sample Questions: | IBM C2080-470 Sample Questions |
| Exam Way: | Proctored at Prometric test centers or online proctored; EXAM RETIRED, replaced by C8010-450 |
| Pre Condition: | Basic knowledge of relational databases, SQL, and enterprise marketing concepts; no mandatory prerequisite exams |
| Official Syllabus URL: | https://www.ibm.com/training/certification/exam/C2080-470 |
IBM C2080-470 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Architecture | 13% | - Unica Campaign components and architecture - Hardware and software requirements - Database and data structure design |
| Functionality and Flowchart Development | 31% | - Flowchart creation and process boxes - Scheduling and automation - Campaign execution and reporting - Offer management and contact history |
| Troubleshooting and Performance Tuning | 13% | - Log analysis and error resolution - Maintenance utilities - Performance optimization |
| Configuration and Customization | 30% | - Security and permission management - System configuration and settings - Data source and audience level setup - Macros, variables, derived fields and triggers |
| Installation and Upgrade | 13% | - Install Marketing Platform and Campaign - Upgrade procedures and migration - Distributed environment deployment |
IBM Unica Campaign V8.5 Sample Questions:
1. In a Unica Campaign Flowchart, a customer database table (see below) is mapped in a Select process box. There is a requirement to output the following fields: CustomerID, and an Age group which would have the values "YOUNG" for customers whose age is less than 40 and "OLD" for customers whose age is greater than 40. This column will be consumed by another downstream process in the flowchart.
Ideally, which steps should be executed to get the task done?
A) Create a derived field in the Select process using the required logic and use it for further processing in the flowchart.
B) Create a Derived field with the Persistent option processing the required logic and use it for further processing in the flowchart.
C) Alter the table to add the required column and map the table again in the flowchart.
D) Create a custom macro with the required logic and use it in User variables for further processing in the flowchart.
2. A user is trying to create RAW SQL in a Select process. "Select IDs with" is selected but when the user clicks on the advanced button the "RAW SQL for Record Selection" check box is greyed out. What is the user doing wrong?
A) The Select process is in Point and Click mode.
B) A SQL Custom Macro has not been created.
C) The correct tables are not mapped in.
D) Unica Campaign is not connected to the database.
3. A specialist creates a numeric user variable called MinBalance and assigns an initial value of 100 to it. The specialist wants the Select process to return all IDs where the mapped field AccountBalance is greater than MinBalance. What is the correct syntax to use?
A) AccountBalance > MinBalance
B) AccountBalance is GT than UserVar.MinBalance
C) MinBalance < AccountBalance
D) AccountBalance > UserVar.MinBalance
4. The custom macro has been configured to select on "audience id" and a return value. When this custom macro is executed an error is received. What could cause this problem?
A) The custom macro is too large for the fields in the temp table (<TempTable>).
B) The Expression Type is configured incorrectly for the custom macro.
C) There are user variables used in the custom macro.
D) The custom macro is the same as one of the Campaign built-in macros.
5. Which Unica Campaign V8.5 utility is used to update record counts in a catalog?
A) unica_acgenrpt
B) unica_acsesutil
C) unica_aclsnr
D) unica_svradm
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |
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