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Updated: Sep 08, 2026
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Adobe AD0-E708 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Commerce Business Practitioner Expert |
| Exam Number: | AD0-E708 |
| Exam Price: | $225 USD (Global), $150 USD (India) |
| Real Exam Qty: | 50 |
| Available Languages: | English |
| Passing Score: | 31/50 (62%) |
| Exam Format: | Multiple select, Multiple choice |
| Exam Duration: | 100 minutes |
| Related Certifications: | Adobe Commerce Architect Master Adobe Commerce Developer Expert |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Adobe Experience League Preparation Guide |
| Exam Registration: | Adobe Certification Portal |
| Sample Questions: | Adobe AD0-E708 Sample Questions |
| Exam Way: | Online proctored (requires camera and microphone access) or test center proctored |
| Pre Condition: | No mandatory prerequisites; recommended 1–3 years of hands-on Adobe Commerce experience and broad e-commerce knowledge |
| Official Syllabus URL: | https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/ac/ac-expert/ac-e-business |
By earning the Adobe AD0-E708 certification, candidates demonstrate their ability to effectively use Adobe Commerce to enhance the customer experience, optimize store performance, and improve sales. Adobe Commerce Business Practitioner Expert certification is valuable for individuals who work with Adobe Commerce or plan to do so, as it validates their skills and knowledge in the field. Overall, passing the Adobe AD0-E708 exam is an excellent way to advance one's career in e-commerce and digital marketing.
Adobe AD0-E708 exam is designed for professionals who want to validate their expertise in Adobe Commerce Business Practitioner. Adobe Commerce Business Practitioner is a comprehensive e-commerce platform that enables businesses to create engaging customer experiences and optimize their digital commerce operations. The AD0-E708 exam measures the candidate's ability to design, develop, and implement Adobe Commerce solutions that meet business requirements.
Adobe AD0-E708 (Adobe Commerce Business Practitioner Expert) Certification Exam is a highly specialized certification designed for professionals who have experience working with Adobe Commerce (formerly Magento) and understand how to use the platform to drive business growth. AD0-E708 exam is focused on testing candidates' knowledge of Adobe Commerce's core features and functionality, as well as their ability to develop and implement effective business strategies using the platform.
Adobe AD0-E708 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Digital Marketing | 4% | - Native SEO best practices - Performance metrics and analytics |
| Topic 2: Merchandising | 10% | - Category and product management - Pricing configurations and impact - Promotion creation and pricing rules |
| Topic 3: Systems Architecture | 10% | - Performance monitoring and optimization - External system integration methods - Traditional vs headless architecture - Website/store/store view configuration |
| Topic 4: Core Features / General Configuration | 46% | - Adobe Commerce editions and feature differences - Cart and checkout configuration - Product types and catalog management - Gifting options and transactional emails - Order lifecycle management - Admin panel navigation and functionality - Shipping methods and configuration - B2B self-service and loyalty features - Import/export of Commerce entities - CMS and Page Builder usage |
| Topic 5: Compliance and Security | 12% | - PCI DSS compliance - Security best practices - GDPR, ADA and data protection |
| Topic 6: Add-on Modules and Additional Products | 18% | - Business Intelligence integration - Tax, duty and exemption setup - B2B custom pricing and recommendations - B2B functionality and scenarios - Native search vs LiveSearch - Multi-Source Inventory (MSI) application |
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