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Last Updated: Jul 23, 2026
No. of Questions: 75 Questions & Answers with Testing Engine
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| Section | Weight | Objectives |
|---|---|---|
| Tag Implementation & Data Ingestion | 25% | - Server-to-server integration - First-party data ingestion methods - Mobile SDK integration - BlueKai Core Tag deployment |
| Audience Creation & Management | 20% | - Classification and taxonomy setup - Audience activation and delivery - Build and configure audience segments |
| Identity Mapping & Resolution | 20% | - Offline match integration - Oracle ID Graph concepts - ID swapping and mapping strategies |
| Data Strategy and Scoping | 20% | - Define DMP use cases - Compliance and privacy requirements - Data scoping and collection policies |
| Reporting & Optimization | 15% | - Performance analysis and optimization - Site Hits and Inventory reports - Audience profile and discovery reports |
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