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Last Updated: Aug 17, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Solutions and Services | 25% | - Software tools and management utilities - HP managed print services (MPS) - Value-added services and support offerings |
| Topic 2: Sales Process and Techniques | 25% | - Handling objections and competitive positioning - Upselling and cross-selling strategies - Consultative sales methodology |
| Topic 3: HP Imaging and Printing Technologies & Products | 30% | - HP supplies portfolio and cartridge technology - HP hardware and MFP solutions overview - HP laser and inkjet printing technologies |
| Topic 4: Industry Trends and Customer Needs | 20% | - Customer business challenges and pain points - Identifying customer segments and requirements - Imaging and printing market trends |
1. What is likely to happen when a business customer begins using more color in the marketing documents that they send to customers?
A) decreased costs of printing marketing documents
B) increased response from customers
C) increased costs of mono printing
D) decreased response from customers
2. What are three of the six stages of the technology lifecycle? (Select three)
A) Purchasing
B) Evaluation
C) Planning
D) Procurement
E) Repair
F) Assessment
G) Deployment
3. A network manager is in charge of a fleet of 155 imaging and printing devices The manager wants to know which devices are used the most in order to optimize usage by redeploying the imaging and printing fleet. Which tool should the network manager use to find this information efficiently?
A) HP Embedded Webserver
B) HP Universal Print Driver
C) HP Web Jetadmin
D) HPOXP
4. What is line dominance?
A) having the best placement in store displays
B) Selling more units than your competitor
C) Offering more choices than your competitor
D) Having better name recognition than your competitor
5. What is a key reason for HP's reputation of reliability?
A) fewer product cycles
B) rigorous testing
C) stronger plastic framework
D) industry-leading service and support
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B,C,F | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: D |
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