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The MKT-101 exam is a 90-minute, multiple-choice exam that consists of 60 questions. MKT-101 exam covers a wide range of topics, including Marketing Cloud basics, journey builder, email marketing, mobile messaging, and reporting and analytics. To pass the exam, candidates must score at least 68% or above.

To pass the Salesforce MKT-101 certification exam, you need to have a strong understanding of the Marketing Cloud platform and its various features. You should be able to design and build customer journeys using the journey builder tool, create and send targeted email campaigns using email studio, and manage social media campaigns using social studio. Additionally, you should be familiar with data management concepts such as data extensions, data filters, and segmentation.

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Salesforce MKT-101 is an exam that focuses on building and analyzing customer journeys using Salesforce Marketing Cloud. MKT-101 exam is designed for professionals who want to demonstrate their expertise and knowledge of the tools and features available in Salesforce Marketing Cloud to build and analyze customer journeys. It is also suitable for individuals who want to enhance their skills and advance their careers in the field of digital marketing.

Reference: https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud#

Salesforce MKT-101 certification is highly respected in the marketing industry and is recognized by employers worldwide. Build and Analyze Customer Journeys using Marketing Cloud certification demonstrates a professional's ability to effectively utilize Marketing Cloud to create and manage customer journeys, which is essential in today's digital marketing landscape. Employers often seek out individuals with this certification to ensure that their marketing campaigns are optimized for success.

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