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Salesforce SS-101 (Marketing Cloud Social Studio) Exam is a certification exam designed for individuals who want to demonstrate their expertise in using Social Studio - a social media management platform offered by Salesforce Marketing Cloud. SS-101 exam is ideal for social media managers, digital marketers, and marketing professionals who want to enhance their skills in social media management and analytics. SS-101 exam covers a range of topics, including social media listening, publishing, engagement, and reporting.
Salesforce SS-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Marketing Cloud Social Studio Exam |
| Exam Number: | SS-101 |
| Real Exam Qty: | 60 |
| Passing Score: | 67% |
| Exam Duration: | 90 minutes |
| Exam Format: | Multiple-choice, Multiple-select |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Marketing Cloud Consultant |
| Certificate Validity Period: | 2 years |
| Exam Price: | USD 200 (retake: USD 100) |
| Recommended Training: | Official Exam Guide Social Studio (SS101) Course |
| Exam Registration: | Salesforce Certification Portal |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | No mandatory prerequisites; recommended experience with social media management and familiarity with Social Studio |
| Official Syllabus URL: | https://developer.salesforce.com/resources2/certification-site/files/SGCertifiedMarketingCloudSocialSpecialist.pdf |
Salesforce SS-101 exam is designed to test a candidate's understanding of Marketing Cloud Social Studio and their ability to use it to achieve business objectives. SS-101 exam consists of 60 multiple-choice questions and must be completed within 90 minutes. To pass the exam, candidates must score 68% or higher.
Salesforce SS-101 certification exam covers a range of topics related to social media management. These topics include social media strategy, content creation and publishing, community management, social media listening and analysis, and reporting. SS-101 exam is designed to test the candidate's ability to use the Marketing Cloud Social Studio platform to execute social media campaigns, engage with their audience, and measure the impact of their social media activities.
Salesforce SS-101, also known as Marketing Cloud Social Studio, is a certification exam designed to test the knowledge and skills of professionals who use Social Studio for social media management. SS-101 exam is aimed at individuals who are responsible for planning, executing, and measuring social media campaigns using Social Studio. By passing the SS-101 exam, professionals can demonstrate their expertise in Social Studio and enhance their career prospects.
Salesforce SS-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analyze | 15% | - Topic profile insights - Dashboard and workbench creation - Performance metrics and export |
| Reporting | 7% | - Aggregated channel reports - Post-level performance - Data export options |
| Engage | 20% | - Community management workflows - Engagement macros and automation - Tab and column management - Post inspection and response |
| Mobile Application | 5% | - Mobile publishing and monitoring - Social Studio mobile features |
| Publish | 25% | - Calendar and collaboration - Content creation and channel specifics - Approval rules and macros - Scheduling and deployment |
| Social Studio Setup and Configuration | 28% | - Marketing Cloud association - Workspace creation and permissions - Tenant and user management - Topic profile configuration - Social account integration |
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