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Updated: Sep 29, 2026
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Salesforce JB-101 Certification Exam is a valuable credential for individuals who want to demonstrate their expertise in using Journey Builder. It is a comprehensive exam that tests a candidate's knowledge of all aspects of Journey Builder and provides a recognized certification that can enhance career opportunities. Whether you are a marketing professional, sales representative, or customer service agent, earning this certification can help you achieve your professional goals and advance your career.
Reference: https://trailhead.salesforce.com/en/academy/classes/jb101-journey-builder-101/
Salesforce JB-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Journey Builder 101 |
| Exam Number: | JB-101 |
| Exam Price: | $200 USD |
| Real Exam Qty: | 55-60 |
| Available Languages: | English |
| Certificate Validity Period: | 2 years |
| Passing Score: | 65%-70% |
| Related Certifications: | Salesforce Marketing Cloud Consultant Marketing Cloud Administrator |
| Exam Duration: | 90 minutes |
| Exam Format: | Multiple-choice, Multiple-select |
| Recommended Training: | Salesforce University Journey Builder Training Trailhead: Manage Campaigns with Journey Builder |
| Exam Registration: | Webassessor Exam Scheduling Salesforce Certification Registration |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Basic knowledge of Salesforce Marketing Cloud; recommended completion of Email Essentials (EEB101) or equivalent experience |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/jb-101 |
Salesforce JB-101 Certification Exam is a comprehensive test that aims to evaluate the candidate's knowledge in various aspects of Journey Builder. JB-101 exam covers topics such as creating customer journeys, defining goals and objectives, audience segmentation, building decision splits, and setting up automation activities that include email, push notifications, SMS, and advertising campaigns. Candidates are expected to have practical experience and knowledge of the Salesforce platform, as well as an understanding of best practices in marketing automation.
Salesforce JB-101 Certification Exam is an essential step towards becoming a certified Salesforce Journey Builder professional. Journey Builder 101 certification validates the candidate's expertise in creating effective customer journeys using Salesforce Journey Builder, which is an essential skill for anyone working in the sales and marketing field. Journey Builder 101 certification also helps professionals to enhance their career prospects by demonstrating their expertise in Salesforce Journey Builder.
Salesforce JB-101 (Journey Builder 101) Exam is an excellent certification for professionals who want to master the art of creating effective customer journeys using Salesforce's Journey Builder tool. Journey Builder 101 certification demonstrates a candidate's proficiency in using Journey Builder to deliver personalized and engaging experiences to customers across various channels and touchpoints. Passing the JB-101 exam requires a strong understanding of journey design, data management, messaging, automation, advertising, and analytics.
Salesforce JB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Monitoring and Optimization | 8% | - Journey Analytics and Reporting - Troubleshooting Common Issues |
| Topic 2: Journey Activities and Logic | 30% | - Update Contact and External API - Flow Control: Wait, Decision, Split - Message Activities: Email, SMS, Push |
| Topic 3: Testing, Validation and Deployment | 12% | - Preview and Test Mode - Validation and Error Handling - Activation and Versioning |
| Topic 4: Entry Sources and Audience | 25% | - Entry Events and Triggers - Data Extensions and Contact Builder - Segmentation and Filtering |
| Topic 5: Journey Builder Fundamentals | 25% | - Overview of Journey Builder - Access Permissions and Security - Architecture and Data Model |
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