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Updated: Sep 04, 2026
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Salesforce Advanced-Cross-Channel (ACC) Exam is an advanced certification offered by Salesforce that validates an individual's expertise in managing cross-channel marketing campaigns. The accreditation is designed for experienced marketers and requires a deep understanding of Salesforce's Marketing Cloud platform, as well as an awareness of how different communication channels, including email, SMS, social media, and web, interact with and complement each other.
Salesforce Advanced-Cross-Channel Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Exam |
| Exam Number: | Advanced-Cross-Channel |
| Real Exam Qty: | 40 |
| Available Languages: | English |
| Exam Format: | Multiple Choice, Multiple Select |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Salesforce Marketing Cloud Accredited Professional |
| Passing Score: | 67% |
| Exam Duration: | 60 minutes |
| Exam Price: | $150 USD |
| Recommended Training: | Salesforce Marketing Cloud Advanced Cross Channel Preparation |
| Exam Registration: | Salesforce Partner Learning Center Webassessor |
| Sample Questions: | Salesforce Advanced-Cross-Channel Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Recommended: Salesforce Marketing Cloud experience, familiarity with cross-channel marketing concepts |
| Official Syllabus URL: | https://partners.salesforce.com/pdx/s/learn/article/accredited-professional-exams-MCOTXBEPE52FHN3F2KD3GQLZECSE |
Salesforce Advanced-Cross-Channel certification exam is designed for professionals who want to validate their expertise in cross-channel marketing strategies and implementation using Salesforce. Advanced-Cross-Channel exam focuses on topics such as email marketing, mobile messaging, social media advertising, and web personalization. Salesforce Advanced Cross Channel Accredited Professional certification exam is intended for professionals who have already achieved the Salesforce Marketing Cloud Email Specialist and Salesforce Marketing Cloud Social Specialist certifications.
Salesforce Advanced-Cross-Channel Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Journey Orchestration | 15% | - Reporting and analytics for journeys - Integration with Datorama and Google Analytics - Journey design and best practices |
| Social Studio | 12% | - Identity unification and data management - Social Studio functionality and configuration - Social customer service and engagement strategies |
| Distributed Marketing | 2% | - Distributed campaign features and sending options - Centralized vs localized marketing management |
| Ad Studio | 10% | - Ad Studio capabilities and campaign alignment - Paid media integration with Marketing Cloud |
| Interaction Studio | 10% | - Real-time personalization and interaction management - Cross-channel experience optimization |
| Mobile Studio | 13% | - Mobile messaging configuration and best practices - MobileConnect and GroupConnect features - MobilePush and WhatsApp integration |
| Einstein for Marketing Cloud | 23% | - Differentiate Einstein features and use cases - Implement and configure Einstein capabilities
|
| Cross-Channel Strategy and Measurement | 15% | - Multi-touch attribution and KPIs - Channel selection and campaign planning - Performance reporting and optimization |
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