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Updated: Sep 21, 2026
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Adobe AD0-E315 Exam is intended for business practitioners who have a solid understanding of marketing automation concepts and are looking to validate their skills and knowledge in using Adobe Campaign Classic. Candidates who pass the exam demonstrate that they have the expertise to effectively use Adobe Campaign Classic to design and execute marketing campaigns that meet business objectives. Adobe Campaign Classic Business Practitioner Expert certification is highly valued by employers and can help professionals advance their careers in the field of marketing automation.
Adobe AD0-E315 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Campaign Classic Business Practitioner Expert |
| Exam Number: | AD0-E315 |
| Real Exam Qty: | 50-60 |
| Exam Format: | Scenario-based, Multiple choice |
| Related Certifications: | Adobe Campaign Classic Business Practitioner (AD0-E300) |
| Certificate Validity Period: | 2 years |
| Passing Score: | 64% |
| Exam Price: | $225 USD |
| Available Languages: | English |
| Exam Duration: | 120 minutes |
| Recommended Training: | Adobe Campaign Classic Learning Path |
| Exam Registration: | Adobe Certification Portal |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | Recommended: At least 2 years of hands-on experience with Adobe Campaign Classic; knowledge of marketing campaign processes and relational data concepts |
| Official Syllabus URL: | https://certification.adobe.com/certification/campaign-classic-business-practitioner-expert/178 |
Adobe AD0-E315, also known as the Adobe Campaign Classic Business Practitioner Expert exam, is designed to test the skills and knowledge required to effectively use Adobe's Campaign Classic platform for marketing and customer engagement. Adobe Campaign Classic Business Practitioner Expert certification is aimed at marketing professionals with experience in email marketing, campaign management, and customer engagement strategies.
Adobe AD0-E315: Adobe Campaign Classic Business Practitioner Expert exam is designed to test the candidate's knowledge and skills in managing and executing marketing campaigns using Adobe Campaign Classic. AD0-E315 exam is intended for candidates who have a good understanding of marketing concepts and have experience in executing campaigns using Adobe Campaign Classic. AD0-E315 exam is challenging, and passing it requires a thorough understanding of the Adobe Campaign Classic platform.
Reference: https://spark.adobe.com/page/hwDt17abpXqY0/
Adobe AD0-E315 certification exam is designed for professionals who want to demonstrate their expertise in Adobe Campaign Classic Business Practitioner. Adobe Campaign Classic is a powerful marketing automation software that helps businesses streamline their marketing campaigns and deliver personalized experiences to their customers. By earning this certification, candidates can prove their proficiency in using Adobe Campaign Classic to design, execute, and analyze marketing campaigns that drive business growth.
Adobe AD0-E315 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Delivery Management | 14% | - Create and configure multi-channel deliveries - Analyze delivery logs and audits - Manage proof audiences and approvals |
| Topic 2: Workflow Management | 22% | - Design workflows based on business requirements - Apply best practices for workflow execution - Troubleshoot workflow errors |
| Topic 3: Data Management | 24% | - Create lists and configure filters - Understand relational database concepts - Import, export, and investigate data |
| Topic 4: Reporting and Analytics | 12% | - Interpret built-in campaign and delivery reports - Select and generate appropriate reports - Understand data retention impact on reporting |
| Topic 5: Campaign Management | 20% | - Design and configure marketing campaigns - Define target mappings and audience segmentation - Use campaign templates and typologies |
| Topic 6: Administration and Configuration | 8% | - Configure external connections (SFTP) - Manage user access and permissions - Apply system maintenance best practices |
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