Pass your actual test with our SAP C-C4H260-01 training material at first attempt
Last Updated: Aug 02, 2026
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Becoming SAP-certified can provide numerous benefits to professionals, such as increased job opportunities, higher salaries, and recognition of their expertise in the industry. By obtaining the SAP C_C4H260_01 certification, professionals can demonstrate their commitment to advancing their careers and their ability to implement SAP Marketing Cloud solutions effectively.
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SAP C-C4H260-01 certification exam consists of 80 questions that should be completed within 180 minutes. C-C4H260-01 exam is available in English and other languages and can be taken online or in-person at a designated testing center. SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation certification is valid for two years, after which the candidate must retake the exam or complete a recertification course.
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| Section | Weight | Objectives |
|---|---|---|
| Dynamic Customer Profiling | >12% | - Contact/lead/opportunity data model - Data anonymization options - Best record concept - Score Builder usage |
| Segmentation | 8% - 12% | - Target group management - Segmentation building - Attribute and filter usage |
| Business Administration | 8% - 12% | - System setup and configuration - Application settings - User and role management |
| Commerce Marketing | <8% | - Offer/product recommendations - Commerce integration scenarios |
| Integration and Data Upload | >12% | - Data upload and transformation - Integration with SAP Sales/Commerce Cloud - Data replication and monitoring - Integration error handling |
| Lead- and Account-Based Marketing | <8% | - Lead lifecycle management - Account-based marketing setup - Contact-to-lead conversion process |
| Marketing Analytics | <8% | - Report Gallery usage - Analytics Stories creation - Key performance indicators |
| Campaign and Journey Orchestration | >12% | - Journey design and execution - Campaign categories and actions - Permission checks and workflow configuration - Marketing calendar concept |
| Marketing Planning and Performance | <8% | - Budget and performance tracking - Planning structures |
| Extensibility | >12% | - Data model enhancement - CDS views and custom analytics - Custom business objects - Extensibility tools and options |
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