Pass your actual test with our Salesforce Marketing-Cloud-Email-Specialist training material at first attempt
Last Updated: Aug 16, 2026
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Salesforce Marketing Cloud Email Specialist certification is designed for professionals who create email marketing campaigns using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Email Specialist certification validates an individual’s expertise in email marketing best practices, email message design, subscriber data management, and marketing automation processes using the Salesforce Marketing Cloud. The Salesforce Marketing Cloud Email Specialist certification is ideal for email marketers, marketing automation professionals, and digital marketers who want to enhance their skills in email marketing.
To become a Salesforce Certified Marketing Cloud Email Specialist, candidates must pass a 60-question multiple-choice exam within 105 minutes. Marketing-Cloud-Email-Specialist exam is administered by Salesforce and can be taken online or at a testing center.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Salesforce Marketing-Cloud-Email-Specialist exam is a certification program designed to validate an individual's knowledge and skills in email marketing using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Email Specialist certification is intended for professionals who are responsible for creating and executing email campaigns, analyzing campaign performance, and managing subscriber data. Marketing-Cloud-Email-Specialist exam covers various topics, including email marketing best practices, creating and managing email content, segmentation, personalization, and reporting.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Data import and management - Segmentation and list management - Data extensions and data relationships |
| Topic 2: Insights and Analytics | 14% | - Report creation and analysis - Troubleshooting delivery issues - Email performance metrics |
| Topic 3: Content Creation and Email Message Design | 24% | - Content Builder usage - Email design and responsive rendering - Dynamic content and personalization - A/B testing and approval processes |
| Topic 4: Marketing Automation | 26% | - Triggered sends and scheduled sends - Automation Studio configuration - Journey Builder implementation |
| Topic 5: Email Marketing Best Practices | 10% | - Deliverability principles - Permission and preference management - Compliance and regulations |
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