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Last Updated: Aug 16, 2026

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Salesforce Marketing Cloud Email Specialist certification is designed for professionals who create email marketing campaigns using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Email Specialist certification validates an individual’s expertise in email marketing best practices, email message design, subscriber data management, and marketing automation processes using the Salesforce Marketing Cloud. The Salesforce Marketing Cloud Email Specialist certification is ideal for email marketers, marketing automation professionals, and digital marketers who want to enhance their skills in email marketing.

To become a Salesforce Certified Marketing Cloud Email Specialist, candidates must pass a 60-question multiple-choice exam within 105 minutes. Marketing-Cloud-Email-Specialist exam is administered by Salesforce and can be taken online or at a testing center.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Subscriber and Data Management26%- Data import and management
- Segmentation and list management
- Data extensions and data relationships
Topic 2: Insights and Analytics14%- Report creation and analysis
- Troubleshooting delivery issues
- Email performance metrics
Topic 3: Content Creation and Email Message Design24%- Content Builder usage
- Email design and responsive rendering
- Dynamic content and personalization
- A/B testing and approval processes
Topic 4: Marketing Automation26%- Triggered sends and scheduled sends
- Automation Studio configuration
- Journey Builder implementation
Topic 5: Email Marketing Best Practices10%- Deliverability principles
- Permission and preference management
- Compliance and regulations
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