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Last Updated: Oct 02, 2026
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Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Microsoft MB-220: Microsoft Dynamics 365 Marketing Functional Consultant Exam is a certification exam designed for marketing consultants who want to validate their skills and knowledge in Microsoft Dynamics 365 Marketing. MB-220 exam measures the candidates' ability to implement and configure marketing applications, set up and manage marketing lists and segments, create and manage marketing forms and pages, and analyze and report on marketing data.
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| Section | Weight | Objectives |
|---|---|---|
| Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Manage contact lifecycle and preferences - Import and deduplicate contacts - Create and manage companies |
| Manage Segments and Target Audiences | 10-15% | - Build segment queries and filters - Create and manage dynamic segments - Create and manage static segments - Use segment insights |
| Create and Manage Customer Journeys | 15-20% | - Configure journey tiles and triggers - Design and create customer journeys - Analyze journey performance - Set up branching and conditions |
| Analyze Insights and Manage Events | 10-15% | - Set up event registration and sessions - Review marketing insights and analytics - Manage event webinars and waitlists - Create and manage marketing events |
| Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing pages - Configure form and page elements - Implement progressive profiling - Create and publish marketing forms |
| Create and Manage Marketing Emails | 15-20% | - Configure email settings and delivery - Design and create marketing emails - Implement email Personalization and dynamic content - Preview, test, and validate emails |
| Manage Leads and Scoring | 10-15% | - Manage lead lifecycle stages - Create and configure lead scoring models - Implement lead scoring rules - Automate lead qualification and distribution |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Manage marketing users and teams - Set up marketing configurations - Configure marketing resources and assets - Configure marketing settings and org units |
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