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IASP SPP Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Sales Strategy Development25-30%- Revenue Growth Planning
  • 1. New market entry strategies
  • 2. Upselling and cross-selling frameworks
  • 3. Market penetration tactics
- Go-to-Market Strategies
  • 1. Distribution model planning
  • 2. Channel strategy design
  • 3. Pricing strategy formulation
Topic 2: Implementation and Execution20-25%- Resource Allocation
  • 1. Budget planning and management
  • 2. Technology and tool deployment
  • 3. Team capacity planning
- Performance Management
  • 1. Sales pipeline management
  • 2. Forecast accuracy optimization
  • 3. KPI development and tracking
Topic 3: Leadership and Communication15-20%- Stakeholder Management
  • 1. Change management
  • 2. Cross-functional collaboration
  • 3. Executive alignment techniques
- Strategic Communication
  • 1. Presentation and negotiation skills
  • 2. Sales narrative development
  • 3. Reporting and documentation
Topic 4: Measurement and Optimization10-15%- Analytics and Reporting
  • 1. Data-driven decision making
  • 2. ROI calculation methods
  • 3. Performance dashboard design
- Continuous Improvement
  • 1. Strategy review cycles
  • 2. Best practice adoption
  • 3. Innovation integration
Topic 5: Strategic Planning Fundamentals20-25%- Market Analysis and Research
  • 1. Market opportunity identification
  • 2. Competitive landscape assessment
  • 3. Customer segmentation analysis
- Strategic Vision Development
  • 1. Mission and vision formulation
  • 2. Core competency alignment
  • 3. Long-term goal setting

IASPStrategy Planning Professional Exam Sample Questions:

Question 1

Which of the following is a symptom of organizational resistance?

A. Higher productivity
B. Decreased absenteeism
C. Teamwork
D. Poor communication


Question 2

Of the four elements presented, which would you expect to see more so on a business plan rather than on a strategic plan?

A. Detailed financial projections
B. Vision and mission statements
C. Detailed results of an environmental scan
D. Detailed performance metrics


Question 3

What basic principle of human behavior enhances "buy-in" and therefore implements the strategic plan?

A. People help support what they help create
B. People are competitive in nature
C. People demand respect and participation
D. People are naturally optimistic


Question 4

Which of the following best describes a marketing strategy?

A. Defines the organization's product market focus
B. Drives the operation's strategy
C. Must be established first before other strategies are set
D. Addresses the best way to achieve the overall business strategy, competitive advantage in a sustainable way


Question 5

Strategic planning impacts the annual planning and budgeting process by

A. Establishing priorities
B. Defining the organization's structure
C. Identifying strategies for ongoing initiatives
D. Flowing budgets down to lower levels


Solutions:

Question 1
Answer: D
Question 2
Answer: A
Question 3
Answer: A
Question 4
Answer: A
Question 5
Answer: A

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